Some of the motivations were the following:
Identification of an unmet need in the market: We observed that there is a growing demand for personalized, high-quality or innovative labels, and we decided to take advantage of that opportunity to satisfy it.
Passion for design and creativity: We are motivated to create a company that allows us to express our creativity through the design of unique and attractive labels.
Interest in technology and innovation: The possibility of applying advanced technologies in the manufacturing and customization of labels also motivated us since we are entrepreneurs with experience in engineering and technology and created a company that integrates these elements.
Desire to start a business and leave a legacy: Many people dream of creating their own business and leaving a mark in the industry. Starting a label company can be an opportunity to realize that dream and build a business legacy.
Social or environmental impact vision: Some entrepreneurs may be motivated by the opportunity to create sustainable or eco-friendly labels that help reduce the environmental impact of the labeling industry.
In summary, the motivation to create this label company may have come from a combination of factors, including market opportunities, personal passions, interest in technological innovation, and a desire to be entrepreneurial and generate a positive impact.
We are three entrepreneurial people who have other businesses and are always looking for ways to continue growing.
The three of us were born in Colombia, but we have had the opportunity to explore and live in other countries, Juanse lived 15 years in Australia obtaining his nationality and starting a Latin events company and short periods in Mexico and the United States and now he is currently living in Colombia since it has restaurant brands. Valery has held important positions in Colombia and has worked in the Japanese embassy, for example, and has traveled to more than 40 countries, also starting from school, such as exporting flowers or selling arepas. Lina lives in the United States but has a leather materials company in Colombia. Two of us are bilingual.
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